Over time, advances in technology have made it easier for companies to conduct market research and collect valuable data they need to be successful. Ever since the 1930s, when Daniel Starch’s research company began interviewing customers on the street, the industry has adopted to complete its research by using call centers, SMS messaging, smartphones and tablets.
The secret to a profitable business is in the margins. As long as you can keep your outgoings relatively low, it’s possible to be financially successful even on a relatively small income. As such, one of the simplest and easiest ways to get more money for most businesses is often to simply look for outgoings that could be reduced. Continue reading
Every small business owner values productivity, particularly when time, finances and other resources are slim. Efficiency is the most important tool for small businesses in order to stay afloat and experts cannot stress this enough.
Search engine marketing (SEM) is something that is used by all businesses, whether large or small, to bring through sustained levels of traffic which then transition into a vital part of the customer base, further enforcing a business’ growth. Depending on your business, SEM will fall into two categories, paid and organic.
Building a successful startup is all about strategizing. Too many entrepreneurs who delve into the startup world make the mistake of assuming that a great product idea is enough to bring a company success. There’s really more to it than that. Developing a great product is only- or perhaps not even- half the battle.
If you have a passion for cooking, then you should do it professionally. Why waste your time in a dead end job, when you could be doing what you love? You don’t need to work in a Michelin star restaurant to be a chef. You can start your own catering service. It’s nice to have your own business and you get to be your own boss.
The business world has changed dramatically in recent years, with copiers and fax machines sitting idle while mobile devices take center stage. Whether a business owner is working alone from home or starting a small business in an office suite, there are a few devices that are required to run operations each day. Continue reading
If you are developing a brand new food product then your mind will soon turn to marketing it. The single most important decision you need to make is about your branding. You can have the most amazing product in the marketplace, but unless your branding has the ‘wow factor’ it will stay on the shelf.