You may have heard a lot about email marketing campaigns but never known where you should start. It is fair to say that anything new can be fairly daunting and if you have no experience in email marketing, it may be that you are unsure of where to start.

Everyone has to start somewhere and this is where finding a beginners guide to email marketing can be of considerable benefit. Following the tips and guidelines provided will ensure that you can develop and maintain a high quality email marketing list of your own with the minimum of fuss and effort.

When it comes to running an email marketing campaign, these are the 5 main steps you should bear in mind:

  1. Selecting an email service provider
  2. Generating leads
  3. Designing email campaigns
  4. Sending email campaigns
  5. Measuring email campaigns

guide email marketing

The first step is important and it will make everything a lot easier if you put this first but there can be an element of fluidity and crossing-over with the other references.

You can complete these tasks in the way that you feel more comfortable and which fits in with your time and progress of your business.


Select an email service provider

There are plenty of email service providers to choose from, so the issue may be narrowing down your options. This is where you should think about what you need; look for an email provider that is in the same country or jurisdiction as you (it will help with legal matters) and check out the pricing. There will be free trials and affordable offers with email service providers so you can find something that is right for your needs.


Generate leads

With the confidence of a good email service provider behind you, it is important that you go out and generate leads. It is always best to avoid buying email addresses, as these represent a poor return for your money.

It is always best to develop your own leads and you can do so by offering good service or even free gifts to people who look to sign up with your email list.


Designing email campaigns

While you are working on developing your list, you should also be working on developing your email campaigns. There are plenty of different factors that will impact on the success or failure of your email list campaign, including:

  • Subject
  • The name in the from section
  • The look of the email
  • The content
  • Is it suitable for different email inboxes
  • There needs to be a call to action
  • Does it meet the image of your business

All of these aspects are crucial and you should take time to ensure your email looks great, reads great and is enticing to your recipients.

There is definitely a need to make sure you test your email and whether this is done by split-testing or by asking for opinions, the quality and feel of your email is crucial in being a success with email marketing lists. This is an important part of the process and you shouldn’t feel rushed at this stage, it is far better to get the email style and content right.


Sending email campaigns

If you are using a reputable email service provider, you will find that they provide you with all the guidance and information you need to be able to send a good quality message in confidence.

Each provider is different, so be sure to see what your email service provider says and there will also be things to think about when you send your email. The time of day and the day of the week can have an impact on the success or failure of your email campaign and this is something you should bear in mind when it comes to sending out your emails.


Measuring email campaigns

It is vital that you can measure your email campaigns and determine if they were a success or not. A reputable email service provider will offer information on bounced emails, returned emails, unopened emails, deleted emails and clicked-through emails.

All of these aspects will help you to judge the success or failure of your campaign. Having an unsuccessful campaign is annoying but if you can learn from it, you will be better placed to succeed later on in life.

Author: My name is Nicola and i have interests in health & fitness, technology and family matters. I work for a marketing company in Essex.

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