There may be a wide variety of reasons why you may want to produce your own magazine. Perhaps, you work for a large company and would like to keep all employees up-to-date about the latest goings-on, but prefer the printed style of newsletter to the email variety.

Maybe you want to inform people in your local neighborhood about upcoming events or simply want to inform them about the history of your area. Whatever your reasons, you should be aware that printing a magazine requires plenty of time, money and a certain amount of manpower.

 

magazineIf you are publishing a magazine you also need to consider the design and overall quality of your finished product, as well as how to market and distribute it.

You may also be interested to know that currently only around 10% of all magazine ventures manage to survive and prove to be successful, so be prepared to put in a lot of hard work.

Therefore, it is probably best that you know exactly what is involved before you spend too much of your hard earned money. This post delves a little deeper into what you can expect if you are looking to publish your own magazine.

 

Design and Layout

While you are planning your magazine it is important to consider the total setup and operational costs, as well as being aware of your projected income and profits from this venture.

You can either produce the design and layout yourself or, as many people choose to do in the modern day and age, you can outsource this task to an outside company. There are also particular programs you can choose to use in order to do this, and there are some very popular design programs chosen by many in the industry.

 

Printing

Prior to actually printing the magazine in full, it is advisable to send off a number of test pages to your printer, simply to determine how they look.

You should have various choices in terms of the page size, page count and type of paper to be used, so it is important to discuss these aspects with your printer first.

You should also check whether there are a minimum and maximum number of prints that you need to complete, as this helps you to work out what to do on a trial basis, and for when your magazine actually goes to print.

 

 

Distribution

The distribution of your magazine is just as important as the quality and design of the actual magazine. There is absolutely no point in producing a high-class magazine if no-one is ever going to see it.

You should check with your specific printer, as many firms which provide magazine printing also offer distribution services as well. In fact, you may find that if your printer is willing to do this for you, it could end up saving a fair amount of money.

You are required to obtain a copy of the submission guidelines for your printer or distributor, as this ensures that you mailing list meets of the specific criteria. However, once the magazine has been printed and you have met all the required specifications, you’re in business.

Featured images:
  • License: Creative Commons image source
  • License: Creative Commons image source
  • License: Royalty Free or iStock source: http://pixabay.com/en/euro-coins-man-silhouettes-juggle-96593/
  • License: Royalty Free or iStock source: http://www.flickr.com/photos/80522246@N00/503025064

The contributor of this article, Ted Fernandes, works as an intern at Modern Litho, leading providers of printing services. Ted loves gardening and maintains the garden at his home on weekends.

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