Over time, advances in technology have made it easier for companies to conduct market research and collect valuable data they need to be successful. Ever since the 1930s, when Daniel Starch’s research company began interviewing customers on the street, the industry has adopted to complete its research by using call centers, SMS messaging, smartphones and tablets.
With each step in mobile technology growing in sophistication, companies have been able to easily and efficiently poll customers to get feedback on their products and services. It is up to your business to take the resources available to you in order to create a mobile marketing research program that will get the results you need while also allowing you to be more thorough and detailed in the process.
The result is higher quality information to work with in order to adjust your business model or make changes to any of your products if necessary. You can learn more about various market research methods by reading the following infographic.
Created by MFour Mobile Research, defining mobile and its benefits to research professionals.