Owning a small business is a lot of work and a huge investment, so it’s important to make sure you market it in the best ways possible. A good marketing strategy can turn any business on the road to success, even if they weren’t on it before. If you’re interested in making your small business bigger than ever, then read the tips that are listed below!
1. Use Instagram and Facebook
Both Instagram and Facebook are extremely effective marketing tools for small businesses. Not only are they free, they are also easy to use! They can also reach thousands or even millions of people within a short amount of time.
Just imagine posting a picture and having that shared hundreds of times within minutes, just because people are interested in it. After you sign up for these sites, you will need to get fans. Do this by linking them to your website and your blog.
Then, keep up with them by posting pictures, posting videos and writing updates on a regular basis. You’ll also want to hold contests that encourage people to follow you.
2. Offer Incentives for E-mail Subscribers
Getting e-mail subscribers is important for small businesses, especially since it keeps them regularly updated on things going on with your business. One of the easiest ways to get subscribers is by offering them something for signing up. This could be a free e-book, but it could also be a discount or free shipping.
People like to get free things, and they will give you their e-mail if they think they are getting something worth value. Just put a simple subscription box on the front page of your site with a description of the offer and you’ll see this number steadily increase.
3. Go to Networking Events
In your local area there are probably a lot of marketing events going on, especially if you are connected to LinkedIn. At these events you will learn a lot about marketing and meet a lot of people as well.
It’s just important to make sure you are friends with the people you meet, and that you don’t push your business on them in an overwhelming way. The more people you know the more your business will get recognized!
4. Set Goals
Setting goals is important for everyone, and this includes small business owners. Your goal could be how many new sales you get, how many followers you have on social media or how much your revenue increased. Just make sure the goals you set are things you can accomplish and won’t be unattainable.
5. Attractive Website
Your website is one of the most important marketing tools for your small business. It needs to look beautiful and professional, or else it won’t attract people. Invest in a good web designer to make your dream website really come to life.
Their expense will be worth it, as visitors will generally click out of a site within a few seconds if they think it doesn’t look good. When your site looks good and works well people will likely stay on it for longer.
Author Bio: Joe Laden is the owner of WBTutorial.com a website where he reviews the best website builders on the market. His latest post is the Yola website builder review.